The SUKAD Core Values

The Five Core Values and Explanations

 

Honesty and Integrity

Being honest is not a choice it is MUST and we have earned a reputation of being so. It is of utmost importance to us to be honest and transparent with our client and community. We do this through sharing of issues and trends that are important for them even if it means losing revenues to SUKAD. Integrity is what we are. We live by our words. Integrity is about delivering on what we promise.

Pioneers and Leaders

SUKAD has been and will continue to be a pioneer in our region and beyond in term of what we do.

  • We are pioneers in our research and development effort in this region.
  • We are a leader in offering community services initiatives even though we are a small company with limited resources.
  • SUKAD and our management are pioneers in launching and leading a professional association for project management in the region.
  • SUKAD is one of the first PMI Registered Education Provider (REP) in the region (since 2003)
  • We are the first and still is the only regional based company with a postgraduate program and the result of intensive research and development effort.

Dedication to Service Distinction

SUKAD focus and drive is not to be the largest player in the field, nor the one with highest revenues, nor the company with the widest geographical coverage. What we want is to be Number One in term of service and customer royalty and we can only achieve this through providing an outstanding service to those who appreciate such a level of distinction.

Respect for Family & Community

We respect the value of our families and their roles as a supporting structure to us.
Respect for our community and the need for us to play an active role in servicing our social and professional community.
Respect our team members and their needs for development and growth.

Embrace Diversity

We use the term diversity here to cover various aspects, such as:

  • Diversity of our resources (expertise, gender, personality, age, etc.)
  • Diversity of our network (professional and geographic)
  • Diversity of services and wide spectrum of project management (our portfolio consists of more than 60 active and on demand offerings)
  • Respect for all cultures (national origin, beliefs, etc.)